Graduate Research Papers


Open Access Graduate Research Paper


Schools--Public relations; School publicity;


Finding good teachers is becoming very competitive in our nation as a large number of teachers will be retiring and fewer people are entering the profession. Parents are now shopping for the school that they want their children to attend and then finding the home in that district. The possibility of school vouchers is encouraging this. Schools need to be able to advertise information to potential employees and parents of their school district.

The Waukee School district in Waukee, Iowa works to create an informational CD made available to parents and employees is used as an example of what information parents and teachers are interested in. Surveys of current staff members and parents help this district decide what information should be included.

Several urban schools that have used community support and business advertising tactics are used to support those choices. Examples of surveys of parents and teachers from varying schools are also used to support information included on the CD. These surveys are looking at teacher attitudes toward their jobs and parent attitudes toward student learning. Among the suggestions from these sources are school demographics, district vision statement, standards and benchmarks, technology vision statement, student learning· goals, guiding principals, test scores and extracurricular activities.

Year of Submission


Degree Name

Master of Arts


Department of Curriculum and Instruction

First Advisor

Sharon E. Smaldino


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Date Original


Object Description

1 PDF file (ii, 45 pages)



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