Graduate Research Papers
Availability
Open Access Graduate Research Paper
Keywords
Schools--Public relations; School publicity;
Abstract
Finding good teachers is becoming very competitive in our nation as a large number of teachers will be retiring and fewer people are entering the profession. Parents are now shopping for the school that they want their children to attend and then finding the home in that district. The possibility of school vouchers is encouraging this. Schools need to be able to advertise information to potential employees and parents of their school district.
The Waukee School district in Waukee, Iowa works to create an informational CD made available to parents and employees is used as an example of what information parents and teachers are interested in. Surveys of current staff members and parents help this district decide what information should be included.
Several urban schools that have used community support and business advertising tactics are used to support those choices. Examples of surveys of parents and teachers from varying schools are also used to support information included on the CD. These surveys are looking at teacher attitudes toward their jobs and parent attitudes toward student learning. Among the suggestions from these sources are school demographics, district vision statement, standards and benchmarks, technology vision statement, student learning· goals, guiding principals, test scores and extracurricular activities.
Year of Submission
2002
Degree Name
Master of Arts
Department
Department of Curriculum and Instruction
First Advisor
Sharon E. Smaldino
Date Original
2002
Object Description
1 PDF file (ii, 45 pages)
Copyright
©2002 Denise H. Krefting
Language
en
File Format
application/pdf
Recommended Citation
Krefting, Denise H., "What parents and teachers want to know about schools and how schools can advertise this information using technology" (2002). Graduate Research Papers. 1045.
https://scholarworks.uni.edu/grp/1045
Included in
Advertising and Promotion Management Commons, Curriculum and Instruction Commons, Elementary and Middle and Secondary Education Administration Commons
Comments
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