Faculty Publications

Grouping Customers For Better Allocation Of Resources To Serve Correlated Demands

Document Type

Article

Keywords

Customer grouping, Decentralization of facilities, Heuristics, Nonlinear optimization, Resource allocation, Service operations

Journal/Book/Conference Title

Computers and Operations Research

Volume

26

Issue

10-11

First Page

1041

Last Page

1058

Abstract

In this paper, we discuss a common decision-making problem arising in the allocation and decentralization of resources under uncertain demand. The total resource requirements for a given service level equals the sum of mean demands plus a safety factor multiplied by the standard deviations of demands. Since the demand means are unaffected by any customer groupings, we attempt to exploit demand correlations for developing customer groups such that the sum of the standard deviations over all groups is minimized. A concave minimization model with binary variables is developed for this purpose and a heuristic partitioning method is proposed to efficiently solve the model. The model is appropriate for both manufacturing and service management with potential applications in salesforce allocation, grouping of machines in job shops, and allocation of plant capacities. Scope and purpose In this paper, it is shown that when demands are correlated, complete aggregation of all customers in a single-service center may require more resources than is necessary to provide a given service level. A model and a solution technique are proposed to optimally aggregate/disaggregate customers into groups such that total resource requirements are minimized. Many potential applications of the proposed technique in centralization/decentralization of resources are discussed.

Department

Department of Management

Original Publication Date

9-1-1999

DOI of published version

10.1016/S0305-0548(99)00023-4

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