Faculty Publications

Title

Guest editorial International marketing in the Asia-Pacific region

Document Type

Article

Keywords

Brand image, International marketing, Research, Retailing

Journal/Book/Conference Title

International Marketing Review

Volume

21

Issue

3

First Page

243

Last Page

246

Abstract

Presents and discusses areas for future research into international marketing in the Asia-Pacific region based on recent trends and gaps in the literature. Continues and develops the themes presented in the first Special Issue on international marketing in the Asia-Pacific region (International Marketing Review, Vol. 20 No. 5). © 2004, Emerald Group Publishing Limited

Original Publication Date

6-1-2004

DOI of published version

10.1108/02651330410539594

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