Personality And The Student Evaluation Of Teaching
Evaluation of personality, Marketing education, Personality, SET, Student evaluation of teaching
Journal of Marketing Education
Students' perception of the instructor's personality and the evaluation of instruction were found to be strongly related. Students appear to be using a contaminated measure to establish personality and its relationship to the evaluations. The findings do not support the contention that the association reflects a valid measure of instruction. Implications for changing evaluations and the use of the instruments are discussed. © 2006 Sage Publications.
Original Publication Date
DOI of published version
Clayson, Dennis E. and Sheffet, Mary Jane, "Personality And The Student Evaluation Of Teaching" (2006). Faculty Publications. 2768.