Dissertations and Theses @ UNI
Availability
Open Access Dissertation
Keywords
University of Northern Iowa--Finance; Educational fund raising--Iowa--Cedar Falls;
Abstract
A case study was conducted of The University of Northern Iowa's Students First 100 million-dollar comprehensive capital campaign. This study examined the predominant forces, activities, and participants associated with employing the capital campaign strategy at a public comprehensive university. When, how, and in what sequence did these major forces, activities, and participants converge to develop and implement the capital campaign? The study also describes major challenges incurred during the campaign cycle. The initial interview questionnaire was adapted from a study by Leonard Moisan (1986) of the University of Virginia's capital campaign. Seventeen people were interviewed including the President, development staff, and the external consultant. Analysis of the data revealed that four major categories emerged as most related: Leadership, Organization, Planning, and Implementation. Major forces affecting the campaign process were strategic planning, needs assessment, case statement, the feasibility study, setting of campaign priorities, and organizational capacity building. Development staff, aided by the consultant, were primarily responsible for the organization, planning, and implementation of the capital campaign. Presidential leadership was found to be an essential component for conducting a successful capital campaign. The President was the key figure in both providing leadership to attract affluent supporters to the campaign and in assisting the University community in overcoming psychological impediments in regards to the University's ability to launch a comprehensive campaign. The President was also instrumental in utilizing the catalytic nature of the capital campaign strategy to raise private funding, enhance the University's image, change the institution's organizational culture, and achieve his vision of UNI as being best of its class.
Year of Submission
2003
Degree Name
Doctor of Education
Department
Department of Educational Leadership, Counseling, and Postsecondary Education
First Advisor
John K. Smith, Co-Chair
Second Advisor
William Callahan, Co-Chair
Date Original
5-2003
Object Description
1 PDF file (iv, 91 pages)
Copyright
©2003 Cornelius Anthony Castain
Language
en
File Format
application/pdf
Recommended Citation
Castain, Cornelius Anthony, "Development and implementation of the University of Northern Iowa's “Students First” capital campaign: A case study" (2003). Dissertations and Theses @ UNI. 513.
https://scholarworks.uni.edu/etd/513
