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Open Access Thesis

Keywords

Finance, Personal--Psychological aspects; Money--Psychological aspects; Academic theses;

Abstract

Research has shown that there is relationship between money and an orientation toward self-interest, both at the individual and country-level. However, the causal relationship between these constructs is not fully understood. Based on Schwartz's theory of human values, which distinguishes between self-oriented and socially-oriented values, this study explored whether values have a causal influence on the importance people place on money. Four different sets of values were primed using a scrambled-sentences task to test their effects on the importance participants ascribed to money. Importance of money was measured in three ways: desire for money, relative importance of financial goals, and materialistic values. There was no significant effect of the priming manipulation on the importance of money. which suggests that there is no causal relationship between values and importance of money. Possible alternative explanations for the results include ineffectiveness of the priming manipulation, and a conscious desire to control answers to explicit measures. The limitations of this study and its implications for future research are discussed.

Year of Submission

2011

Degree Name

Master of Arts

Department

Department of Psychology

First Advisor

Nicholas Schwab

Second Advisor

Helen Harton

Third Advisor

Andrew Gilpin

Comments

If you are the rightful copyright holder of this thesis and wish to have it removed from the Open Access Collection, please submit a request to scholarworks@uni.edu and include clear identification of the work, preferably with URL.

Date Original

2011

Object Description

1 PDF file (58 leaves)

Language

en

File Format

application/pdf

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