Dissertations and Theses @ UNI

Availability

Open Access Thesis

Keywords

Fortune; Gamblers--Attitudes; Gambling; Academic theses;

Abstract

Current research examining situations that elicit gambling behaviors have tended to focus on many structural features such as the "near miss" phenomenon. This is the idea that individuals will play longer on a slot machine that almost lands on a jackpot symbol than one that does not. Until now this research has focused mainly on a near "win" situation and ignored what will be called a near "loss" situation. Previous findings indicate that by experiencing a near loss, a participant will perceive that he/she has more personal good luck than those individuals who experience a near win. The study presented here compares the effects of near win/loss situations by offering participants the opportunity to play a Wheel of Fortune slot machine. This program is similar to computerized slot machines used for online gambling, but each outcome/trial can be manipulated by the researcher. Near win/loss events were presented at a rate of 15, 30, or 45 percent of the total trials during an acquisition phase. Results indicate that participants play high density near win machines significantly more and this is explained by the desire of the participant to maintain internal/stable perceptions of luck. The findings present an interesting explanation as to why gamblers persist in spite of continued losses. A better understanding of the impact of the structural variables of a slot machine, such as a near win/loss event, can help explain gamblers' thought processes, emotions, and continued tendencies to gamble.

Year of Submission

2005

Degree Name

Master of Arts

Department

Department of Psychology

First Advisor

Otto H. MacLin

Second Advisor

Frank Barrios

Third Advisor

Kim MacLin

Comments

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Date Original

2005

Object Description

1 PDF file (72 leaves)

Language

en

File Format

application/pdf

Included in

Psychology Commons

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