Dissertations and Theses @ UNI
Availability
Open Access Thesis
Keywords
Television advertising--United States; Television advertising; United States;
Year of Submission
1989
Degree Name
Master of Arts
Department
Department of Communication and Theatre Arts
First Advisor
Bill Henderson
Second Advisor
Dennis Corrigan
Third Advisor
Dean Kruckeberg
Date Original
1989
Object Description
1 PDF file (165 leaves)
Copyright
©1989 James Robert Francis Clapsaddle
Language
en
File Format
application/pdf
Recommended Citation
Clapsaddle, James Robert Francis, "The Use of 22 Advertising Appeals as Seen on the Home Shopping Network and Three Traditional Networks: A Comparative Study" (1989). Dissertations and Theses @ UNI. 2355.
https://scholarworks.uni.edu/etd/2355
Comments
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