Dissertations and Theses @ UNI


Open Access Thesis


Health promotion--United States; Industrial hygiene--United States; Occupational health services--United States; Health promotion; Industrial hygiene; Occupational health services; United States;


This study was designed to describe the motivational strategies being used by corporations to encourage and/or maintain employee participation in health promotion programs. A questionnaire was designed and mailed to 170 members of the Association for Fitness in Business working in corporate health promotion facilities. Subjects were asked their subjective opinion concerning motivational strategy use and effectiveness, important considerations in motivational strategy development and which strategies had been objectively evaluated, and what were the outcomes of those evaluations. Data collection occurred over a four week period. The overall return rate was 48.2%. Seven strategies were identified to be currently in use by 50% or more of the respondents and subjectively evaluated as effective by 89% or more of those respondents who indicated they were using the strategy. The seven strategies which fell into this category were: t-shirts (100%), person-to-person communication (98%), newsletter about the program (87.5%), flyers (93.5%), posters (91%), and bulletin boards (89%). Twenty-nine respondents reported that some type of objective evaluation of strategies had been done in their program. Five strategies were evaluated by 34.5% of the 29 respondents and were reported as effective by 92% or more of the evaluations. Those strategies were: flex time for participation, health risk appraisals, t-shirts, newsletters about the program, and reminder notes to employees. The top three considerations in motivational strategy development were employee interest (61.9%), employee needs (51.6%), and corporate cost for implementation of the strategy (34.2%).

Year of Submission


Degree Name

Master of Arts


School of Health, Physical Education, and Leisure Services

First Advisor

Jane E. Richards

Second Advisor

Elton E. Green


If you are the rightful copyright holder of this thesis and wish to have it removed from the Open Access Collection, please submit a request to scholarworks@uni.edu and include clear identification of the work, preferably with URL.

Date Original


Object Description

1 PDF file (71 leaves)



File Format


Included in

Public Health Commons