Dissertations and Theses @ UNI
Availability
Open Access Thesis
Keywords
Health promotion--United States; Industrial hygiene--United States; Occupational health services--United States; Health promotion; Industrial hygiene; Occupational health services; United States;
Abstract
This study was designed to describe the motivational strategies being used by corporations to encourage and/or maintain employee participation in health promotion programs. A questionnaire was designed and mailed to 170 members of the Association for Fitness in Business working in corporate health promotion facilities. Subjects were asked their subjective opinion concerning motivational strategy use and effectiveness, important considerations in motivational strategy development and which strategies had been objectively evaluated, and what were the outcomes of those evaluations. Data collection occurred over a four week period. The overall return rate was 48.2%. Seven strategies were identified to be currently in use by 50% or more of the respondents and subjectively evaluated as effective by 89% or more of those respondents who indicated they were using the strategy. The seven strategies which fell into this category were: t-shirts (100%), person-to-person communication (98%), newsletter about the program (87.5%), flyers (93.5%), posters (91%), and bulletin boards (89%). Twenty-nine respondents reported that some type of objective evaluation of strategies had been done in their program. Five strategies were evaluated by 34.5% of the 29 respondents and were reported as effective by 92% or more of the evaluations. Those strategies were: flex time for participation, health risk appraisals, t-shirts, newsletters about the program, and reminder notes to employees. The top three considerations in motivational strategy development were employee interest (61.9%), employee needs (51.6%), and corporate cost for implementation of the strategy (34.2%).
Year of Submission
1988
Degree Name
Master of Arts
Department
School of Health, Physical Education, and Leisure Services
First Advisor
Jane E. Richards
Second Advisor
Elton E. Green
Date Original
1988
Object Description
1 PDF file (71 leaves)
Copyright
©1988 Laura Eileen Cook
Language
en
File Format
application/pdf
Recommended Citation
Cook, Laura Eileen, "Motivational Strategies for Employee Participation in Corporate Health Promotion" (1988). Dissertations and Theses @ UNI. 1753.
https://scholarworks.uni.edu/etd/1753
Comments
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