Dissertations and Theses @ UNI
Availability
Open Access Thesis
Keywords
United States--Army--Officers--Attitudes; United States--Army--Officers--Recreation; United States--Army; Fort Lee (Va); Virginia--Fort Lee; Armed Forces--Officers--Attitudes; Academic theses;
Abstract
This study is entitled the Importance Performance Analysis of U.S. Army Lieutenants' Perceptions of Morale, Welfare and Recreation Services. This present study was designed to determine customer satisfaction among lieutenants in the United States Army and to determine their perceptions of services provided by the Army Morale, Welfare, and Recreation using the importance-performance analysis. Important-performance analysis is an evaluation tool that determines the effectiveness or satisfaction of programs, activities, or tasks being studied. In 1977, Martilla and James developed this technique as a marketing approach to determine customer satisfaction. The participants were surveyed to determine the importance and performance of 17 Army MWR services. The study reflected that 10 of the 17 services met their expectations. The majority of the services at Fort Lee seem to be "keeping up the good work". The researcher determined MWR professionals need to improve in promoting the services offered. This would then assist the Morale, Welfare, and Recreation professionals to develop and enhance the entirety of the MWR program.
Year of Submission
2004
Degree Name
Master of Arts
Department
School of Health, Physical Education, and Leisure Services
First Advisor
Christopher R. Edginton
Second Advisor
Samuel V. Lankford
Third Advisor
Joseph Wilson
Date Original
2004
Object Description
1 PDF file (108 leaves)
Copyright
©2004 Jaime Sue Duncan
Language
en
File Format
application/pdf
Recommended Citation
Duncan, Jaime Sue, "Importance Performance Analysis of U.S. Army Lieutenants’ Perceptions of Morale, Welfare and Recreation Services" (2004). Dissertations and Theses @ UNI. 1741.
https://scholarworks.uni.edu/etd/1741
Comments
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