Complete Schedule
Presentation Type
Open Access Poster Presentation
Abstract
Research has previously hypothesized that increasing the number of choices would increase intrinsic motivation, satisfaction, and control throughout the decision-making process. However, large bodies of research has been discovering that when people experience choice overload they feel confused and dissatisfied with their choices because they don't feel like they've sought out and found the best choice. Results from choice overload research have found that increasing the assortment size of choices, added time pressure, and the risks of making a decision all negatively consumer choice.
Start Date
8-4-2024 11:00 AM
End Date
8-4-2024 11:50 AM
Faculty Advisor
Jiuqing Cheng
Department
Department of Psychology
Student Type
Graduate Student
Copyright
©2024 Erin Powers and Jiuquing Cheng
File Format
application/pdf
Recommended Citation
Powers, Erin and Cheng, Jiuquing, "Choice Overload" (2024). INSPIRE Student Research and Engagement Conference. 21.
https://scholarworks.uni.edu/csbsresearchconf/2024/all/21
Choice Overload
Research has previously hypothesized that increasing the number of choices would increase intrinsic motivation, satisfaction, and control throughout the decision-making process. However, large bodies of research has been discovering that when people experience choice overload they feel confused and dissatisfied with their choices because they don't feel like they've sought out and found the best choice. Results from choice overload research have found that increasing the assortment size of choices, added time pressure, and the risks of making a decision all negatively consumer choice.
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