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This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg.
Dean Kruckeberg, Doug Newsom, and Judy VanSlyke Turk
This text, the most comprehensive in the field, presents the overall view that through professional research, application or theory and appropriate ethical practice, public relations is an essential management function and social force. Following an overview and definition of public relations (discussing its various functions), its history and future trends, subsequent chapters cover research, theory, ethics, and law, as well as tactics and channels, campaigns and cases.
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Women's Voices in our Time : Statements by American Leaders
Victoria Pruin DeFrancisco and Marvin D. Jensen
Voices of wisdom and inspiration and outrage, words that move and lead, are expressions of character--not reflections of gender. This collection, then, is an attempt to address the exclusion of female rhetors from traditional anthologies by featuring the speeches of twenty-eight American women who represent a new style of leadership. These women vary in age, ethnicity, and political and social ideology, yet as speakers they share several traits: all speak with active, not passive, voices; all have messages for men as well as women; all demonstrate an awareness of their audience; all speak for something--offering listeners not just a perception of wrongs but an affirmation of alternatives; and all offer some vision that goes beyond narrow ideology. Moreover, the editors have presented each speech in context, documenting when possible the intention and approach of the speaker, as well as the audience response. Women's Voices in Our Time is an important step in the documentation of women's attempts to claim the public speaking platform as their own. - Provided by publisher
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