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Communication: Making Connections
William J. Seiler and Melissa L. Beall
Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Seiler/Beall's Communication: Making Connections, Fifth Edition, offers perforated chapter practice tests at the end of the textbook, an optional Practice Test Solutions Manual with access to professional tutoring, and an Instructor's Answer Key with solutions and ready-made midterm and final exams. Containing the same engaging and effective features that have made Communication: Making Connections such a success, the Study Edition offers an additional bonus: perforated chapter quizzes at no extra cost to students. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. If instructors prefer to give students the option of checking their own results, they can package the Study Edition with our Practice Test Solutions Manual for FREE. Also included FREE with this option is our Tutor Center Access Card to provide students with extra study support from our qualified Tutor Center professionals by phone, fax, e-mail, and the Internet. With either ordering option, students get a valuable and effective study system not found in other books! The text authors, experienced in the teaching and management of the basic communication course, believe that communication is about connecting, linking, sharing, participating, bonding, coupling, or joining with others. This text uses student-oriented scenarios, exercises and examples, as well as the authors' conversational style, to draw students into the book and motivate them to learn and understand the basic principles of communication. An integrated emphasis on technology-both in the text itself and in the supplements package-helps students learn about its relationship to communication. -- Provided by publisher
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This is PR : the Realities of Public Relations
Dean Kruckeberg, Doug Newsom, and Judy VanSlyke Turk
This text, the most comprehensive in the field, presents the overall view that through professional research, application or theory and appropriate ethical practice, public relations is an essential management function and social force. Following an overview and definition of public relations (discussing its various functions), its history and future trends, subsequent chapters cover research, theory, ethics, and law, as well as tactics and channels, campaigns and cases. -- Provided by publisher
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Women's Voices in our Time : Statements by American Leaders
Victoria Pruin DeFrancisco and Marvin D. Jensen
Voices of wisdom and inspiration and outrage, words that move and lead, are expressions of character--not reflections of gender. This collection, then, is an attempt to address the exclusion of female rhetors from traditional anthologies by featuring the speeches of twenty-eight American women who represent a new style of leadership. These women vary in age, ethnicity, and political and social ideology, yet as speakers they share several traits: all speak with active, not passive, voices; all have messages for men as well as women; all demonstrate an awareness of their audience; all speak for something--offering listeners not just a perception of wrongs but an affirmation of alternatives; and all offer some vision that goes beyond narrow ideology. Moreover, the editors have presented each speech in context, documenting when possible the intention and approach of the speaker, as well as the audience response. Women's Voices in Our Time is an important step in the documentation of women's attempts to claim the public speaking platform as their own. - Provided by publisher
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