This is PR : the Realities of Public Relations

Authors

Dean Kruckeberg, University of Northern IowaFollow
Doug NewsomFollow
Judy VanSlyke Turk

Files

Comments

Sixth edition

Description

This text, the most comprehensive in the field, presents the overall view that through professional research, application or theory and appropriate ethical practice, public relations is an essential management function and social force. Following an overview and definition of public relations (discussing its various functions), its history and future trends, subsequent chapters cover research, theory, ethics, and law, as well as tactics and channels, campaigns and cases. -- Provided by publisher

Keywords

Public relations;

Document Type

Book

ISBN

534228909

Publication Date

1996

Publisher

Wadsworth Pub Co

City

Belmont, CA

Department

Department of Communication Studies

Object Description

656 pages

Language

en

Recommended Citation

Kruckeberg, Dean; Newsom, Doug; and VanSlyke Turk, Judy, "This is PR : the Realities of Public Relations" (1996). Faculty Book Gallery. 584.
https://scholarworks.uni.edu/facbook/584