Graduate Research Papers

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Graduate Research Paper (UNI Access Only)

Keywords

Nonprofit organizations--Marketing;

Abstract

By understanding the tactics and tools that are most likely to result in positive support of an organization, non-profits are better able to effectively use their marketing resources for maximum benefit. Marketing, image, brand and public relations are essential to an organization who wishes to grow its circle of influence. Non profits who are able to best utilize these strategies will have a competitive advantage when competing for finite philanthropic dollars.

Date of Award

2015

Degree Name

Master of Arts

Department

School of Health, Physical Education, and Leisure Services

Department

Division of Leisure, Youth and Human Services

First Advisor

Rodney B. Dieser

Date Original

2015

Object Description

1 PDF file (41 pages)

Language

EN

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