Open Access Presidential Scholars Thesis
Steve B. Corbin
Subliminal advertising refers to the use of subliminal techniques by mass media and what these media messages are doing to society. A secret technology has existed and been in widespread use for decades which modifies consumer's behavior invisibly, channels basic value systems, and manages to drive much bigger segments of the population into certain pathological behaviors.
Date of Award
Department of Marketing
Presidential Scholar Designation
A paper submitted in partial fulfillment of the requirements for the designation Presidential Scholar
1 PDF file (23 pages)
©1996 - Brian Williams
Williams, Brian D., "Subliminal advertising: The commercial appropriation of the unconscious" (1996). Presidential Scholars Theses (1990 – 2006). 156.