Presidential Scholars Theses (1990 – 2006)

Awards/Availabilty

Open Access Presidential Scholars Thesis

First Advisor

Steve B. Corbin

Abstract

Subliminal advertising refers to the use of subliminal techniques by mass media and what these media messages are doing to society. A secret technology has existed and been in widespread use for decades which modifies consumer's behavior invisibly, channels basic value systems, and manages to drive much bigger segments of the population into certain pathological behaviors.

Date of Award

1996

Department

Department of Marketing

Presidential Scholar Designation

A paper submitted in partial fulfillment of the requirements for the designation Presidential Scholar

Comments

If you are the rightful copyright holder of this Presidential Scholars thesis and wish to have it removed from the Open Access Collection, please submit an email request to scholarworks@uni.edu. Include your name and clearly identify the thesis by full title and author as shown on the work.

Date Original

1996

Object Description

1 PDF file (23 pages)

Date Digital

4-9-2018

Copyright

©1996 - Brian Williams

Type

document

Language

EN

File Format

application_pdf

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