Presidential Scholars Theses (1990 – 2006)

Awards/Availabilty

Open Access Presidential Scholars Thesis

First Advisor

Gayle Pohl

Abstract

This paper will discuss previous literature that addresses marketing strategies in public relations processes to create a new business. Relevant public relations' theories will be described and applied, and a new retreat and spa center will be used as a case study. Specific guidelines for marketing a new business will be identified.

Date of Award

2002

Department

Department of Communication Studies

Presidential Scholar Designation

A paper submitted in partial fulfillment of the requirements for the designation Presidential Scholar

Comments

If you are the rightful copyright holder of this Presidential Scholars thesis and wish to have it removed from the Open Access Collection, please submit an email request to scholarworks@uni.edu. Include your name and clearly identify the thesis by full title and author as shown on the work.

Date Original

12-13-2002

Object Description

1 PDF file (1 volume (unnumbered))

Date Digital

4-9-2018

Copyright

©2002 Autumn Visser

Type

document

Language

EN

File Format

application_pdf

Available for download on Tuesday, June 05, 2018

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