Open Access Presidential Scholars Thesis
New business enterprises--Marketing; New business enterprises--Public relations;
This paper will discuss previous literature that addresses marketing strategies in public relations processes to create a new business. Relevant public relations' theories will be described and applied, and a new retreat and spa center will be used as a case study. Specific guidelines for marketing a new business will be identified.
Date of Award
Department of Communication Studies
Presidential Scholar Designation
A paper submitted in partial fulfillment of the requirements for the designation Presidential Scholar
1 PDF file (1 volume (unnumbered))
©2002 Autumn Visser
Visser, Autumn, "Public relations in action: Marketing a new business" (2002). Presidential Scholars Theses (1990 – 2006). 150.