Presidential Scholars Theses (1990 – 2006)
Awards/Availabilty
Open Access Presidential Scholars Thesis
First Advisor
Gayle Pohl
Keywords
New business enterprises--Marketing; New business enterprises--Public relations;
Abstract
This paper will discuss previous literature that addresses marketing strategies in public relations processes to create a new business. Relevant public relations' theories will be described and applied, and a new retreat and spa center will be used as a case study. Specific guidelines for marketing a new business will be identified.
Date of Award
2002
Department
Department of Communication Studies
Presidential Scholar Designation
A paper submitted in partial fulfillment of the requirements for the designation Presidential Scholar
Date Original
12-13-2002
Object Description
1 PDF file (1 volume (unnumbered))
Date Digital
4-9-2018
Copyright
©2002 Autumn Visser
Type
document
Language
EN
File Format
application_pdf
Recommended Citation
Visser, Autumn, "Public relations in action: Marketing a new business" (2002). Presidential Scholars Theses (1990 – 2006). 150.
https://scholarworks.uni.edu/pst/150
Comments
If you are the rightful copyright holder of this Presidential Scholars thesis and wish to have it removed from the Open Access Collection, please submit an email request to scholarworks@uni.edu. Include your name and clearly identify the thesis by full title and author as shown on the work.