•  
  •  
 

Document Type

Research

Abstract

Findings. 1. General attention to red, white, black and green banners ranked first. 2. The white banner received more attention than either the red, black, or green banners. 3. The red, green, and black banners received equal attention. 4. The red banner, contrary to traditional belief, did not excite the cattle to any greater degree than did any one of the other banners and less than the white one. (For further details see J. of Psychol. 12:183-184. 1941)

Publication Date

1942

Journal Title

Proceedings of the Iowa Academy of Science

Volume

49

Issue

1

First Page

447

Last Page

448

Copyright

©1942 Iowa Academy of Science, Inc.

Language

en

File Format

application/pdf

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.