The problem to be presented in this paper is that of measuring the relative merits of a series of advertisements. The advertisements are arranged in their order of merit with the best at one extreme, the poorest at the other, and the intervening ones in their ranking order as determined by the method of procedure used in the experiment.
Proceedings of the Iowa Academy of Science
©1915 Iowa Academy of Science, Inc.
Gould, Harry H.
"Psychology Applied to the Measurement of Merit of Advertisements,"
Proceedings of the Iowa Academy of Science, 22(1), 339-340.
Available at: https://scholarworks.uni.edu/pias/vol22/iss1/49