Home > Iowa Academy of Science > Journals & Newsletters > Proceedings of the Iowa Academy of Science > Volume 22 (1915) > Annual Issue
Document Type
Research
Abstract
The problem to be presented in this paper is that of measuring the relative merits of a series of advertisements. The advertisements are arranged in their order of merit with the best at one extreme, the poorest at the other, and the intervening ones in their ranking order as determined by the method of procedure used in the experiment.
Publication Date
1915
Journal Title
Proceedings of the Iowa Academy of Science
Volume
22
Issue
1
First Page
339
Last Page
340
Copyright
©1915 Iowa Academy of Science, Inc.
Language
en
File Format
application/pdf
Recommended Citation
Gould, Harry H.
(1915)
"Psychology Applied to the Measurement of Merit of Advertisements,"
Proceedings of the Iowa Academy of Science, 22(1), 339-340.
Available at:
https://scholarworks.uni.edu/pias/vol22/iss1/49