Faculty Book Gallery
Books written or edited by faculty and staff in the Department of Marketing & Entrepreneurship at the University of Northern Iowa.
- To see books written or edited by all UNI faculty and staff, click here.
- To go back to the Department of Marketing and Entrepreneurship, click here.
-
A Comprehensive Critique of Student Evaluation of Teaching: Critical Perspectives on Validity, Reliability, and Impartiality
Dennis Clayson
This thought-provoking volume offers comprehensive analysis of contemporary research and literature on student evaluation of teaching (SET) in Higher Education. In evaluating data from fields including education, psychology, engineering, science, and business, this volume critically engages with the assumption that SET is a reliable and valid measure of effective teaching. Clayson navigates a range of cultural, social, and era-related factors including gender, grades, personality, student honesty, and halo effects to consider how these may impact on the accuracy and impartiality of student evaluations. Ultimately, he posits a “popularity hypothesis”, asserting that above all, SET measures instructor likability. While controversial, the hypothesis powerfully and persuasively draws on extensive and divergent literature to offer new and salient insights regarding the growing and potentially misleading phenomenon of SET. This topical and transdisciplinary book will be of great interest to researchers, faculty, and administrators in the fields of higher education management, administration, teaching and learning. Dennis Clayson is Professor Emeritus in the College of Business Administration at the University of Northern Iowa, US. Chapter 1: Issues and Debates Surrounding Student Evaluations of Teaching Chapter 2: Potential Impacts of Gender Bias on Student Evaluations Chapter 3: The Influence of Personality Traits on Student Evaluations Chapter 4: Halo Effects Impacting on Student Evaluations Chapter 5: Questioning the Truthfulness of Student Evaluations Chapter 6: Rigor, Grades and how they Impact on Student Evaluations Chapter 7: The Association between Student Learning and Student Evaluations Chapter 8: Student Evaluations and the Improvement of Instruction Chapter 9: Challenging the Statistical Reliability of Student Evaluations Chapter 10: Traditional Validity and SET Chapter 11: Identifying Valid Applications of SET Chapter 12: Validity and the Impacts of Subjectivity Chapter 13: Introducing a Likability Hypothesis Chapter 14: Justifications of the Likability Hypothesis Chapter 15: Conclusion and Recommendations – the Future of SET -- Provided by the publisher
-
Child of Kenya: Meet My Friend Adrian
Chris Schrage
In a desire to share cultural differences to children, author Chris Schrage began this project with the goal of sharing real life stories of the children she got to know in various places around the world.
