SLA Annual Conference 2019
Problem/Need: How can I make a one-shot library instruction session for an undergraduate marketing research course more relevant and more interesting for the students and the librarian?
Solution: Draw on the techniques used by health sciences librarians (PICO, etc.), but reverse the PICO approach in order to create multidimensional scenarios to use when demonstrating library resources for these marketing research students.
Original Publication Date
UNI ScholarWorks, University of Northern Iowa, Rod Library
©2019 Jim Kelly
Kelly, Jim, "What a Business Librarian Learned from the Health Sciences: Adapting the PICO Framework to Inform Library Instruction for Marketing Students" (2019). Rod Library Faculty Publications. 12.