"Artificial Intelligence in Crisis Communication" by Travis Loof, Rachel Ehlers et al.
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Abstract

Organizational crises can be detrimental if not offset with an appropriate communication strategy. The Situational Crisis Communication Theory (Coombs, 2007) has been studied as a framework for understanding how organizations can respond to crises. The current study explores the effectiveness of a nontraditional message source, artificial intelligence (AI), when delivering a rebuilding crisis response strategy. The current study empirically tests and discusses future research in AI trust building and crisis communication response strategies.

Journal Title

Iowa Journal of Communication

Volume

55

Issue

2

First Page

9

Last Page

26

Language

en

File Format

application/pdf

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