Abstract
This investigation speaks to the intersection of interpersonal communication (IPC) research and social etiquette literature in constructing an apology over computer mediated communication (CMC). As individuals are engaging more in interpersonal interaction over CMC, apologies are being issued through this communication channel. Brown and Levinson’s (1987) politeness theory guided this work as this has the possibility to anticipate the way language might be interpreted in conversation to achieve the goal they desire (Goldsmith & Normand, 2015). This research found that throughout social etiquette literature, IPC literature, and politeness theory; the five common themes that emerged with suggested features of apologies were: (1) expressing remorse, (2) offering an explanation, (3) acknowledging responsibility, (4) asking for forgiveness, and (5) asking for permission to apologize. A content analysis was conducted on Tweets (n=226) that revealed implications on the frequency and usage of these features within apologies posted on the platform.
Journal Title
Iowa Journal of Communication
Volume
54
Issue
1
First Page
46
Last Page
71
Language
en
File Format
application/pdf
Recommended Citation
Taylor, Amanda Grace and Vierrether, Tanja
(2022)
"Twitter Users' Paradigm and the Etiquette of Constructing an Apology,"
Iowa Journal of Communication: Vol. 54:
No.
1, Article 5.
Available at:
https://scholarworks.uni.edu/ijc/vol54/iss1/5
Copyright
©2022 Iowa Communication Association
