Abstract
The diffusion of innovations (DOI) framework has been robust in predicting and explaining the dispersion of numerous innovations. However, despite the prominence of DOI within practical and academic research, discontinuation continues to be an understudied phenomenon. The present study aims to redress this void by examining discontinuation within the context of fitness apps. In addition to examining this construct, the theory of self-monitoring is included as a potential explanatory factor. The present study uses survey results from a sample of undergraduate students (N = 241). The data were analyzed with hierarchical logistic regression, with the results showing an association between discontinuance and socially-driven uses of the app, contrary to expectations. Self-monitoring was not associated with discontinuance. Future research may benefit from examining additional factors, such as extrinsic motivation.
Journal Title
Iowa Journal of Communication
Volume
52
Issue
1
First Page
107
Last Page
125
Language
en
File Format
application/pdf
Recommended Citation
Maki, Kristin and Vishwanath, Arun
(2020)
"Discontinuance in Fitness Tracking Apps: An Analysis Using a Diffusion of Innovations Approach,"
Iowa Journal of Communication: Vol. 52:
No.
1, Article 9.
Available at:
https://scholarworks.uni.edu/ijc/vol52/iss1/9
Copyright
©2020 Iowa Communication Association
