Abstract
Familiarity and parasocial relationships (PSR) play a definitive role on perceptions of trustworthiness and credibility. In this study, the role PSR play in the evaluation of political commentators is tested. Research presented demonstrates familiarity and PSR allow commentators to cultivate perceptions of trustworthiness and overcome retraction/corrective messages. Findings suggest increased familiarity and higher PSR generate more positive message evaluations, higher assessments of source credibility, and increased likelihood of persuasion.
Journal Title
Iowa Journal of Communication
Volume
51
Issue
1
First Page
55
Last Page
70
Language
en
File Format
application/pdf
Recommended Citation
Shartel Dunn, Stephanie G.
(2019)
"Why? Because I Like You: Effects of Familiarity on Perceptions of Media Trustworthiness,"
Iowa Journal of Communication: Vol. 51:
No.
1, Article 6.
Available at:
https://scholarworks.uni.edu/ijc/vol51/iss1/6
Copyright
©2019 Iowa Communication Association
