"Feminist Film & Killing Us Softly" by Joanne Morreale
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Abstract

This essay traces the trajectory of Killing Us Softly, the classic feminist film critique of images of women in advertising. All four versions of the film from 1979 to 2001 provide insight into the social/historical context of the women's movement and its influence on advertising while simultaneously illustrating the influence of advertising on feminist discourse. As the original 1979 film is transformed in 1987, 2000, and 2001, this article analyzes its formal and strategic shifts in order to assess how feminist pedagogical films can best serve as tools for achieving social and political change.

Journal Title

Iowa Journal of Communication

Volume

39

Issue

2

First Page

81

Last Page

99

Language

en

File Format

application/pdf

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