Using Grunig's Situational Theory of Publics to Investigate How Convention & Visitors Bureaus Across the Nation are Employing Communication Tactics in the Wake of September 11th

Authors

Lisa T. Fall, University of Tennessee

Abstract

This study identifies communication techniques (channels) being employed more now, compared to before the September 11 attacks, among convention and visitors bureau (CVB) managers. Two frameworks were used as the basis for the study: the situational theory, developed by Grunig (1978, 1979a); and the theoretical underpinnings of McLuhan's (1964, 1967) critical-cultural perspective "the medium is the message," positing that the channel itself makes its own contribution to the communication process. Results (n = 184) indicate that since the attacks, CVB managers are using the Internet and PR/media relations tactics more frequently and advertising tactics less frequently.

Journal Title

Iowa Journal of Communication

Volume

35

Issue

1

First Page

125

Last Page

145

Language

en

File Format

application/pdf

Recommended Citation

Fall, Lisa T. (2003) "Using Grunig's Situational Theory of Publics to Investigate How Convention & Visitors Bureaus Across the Nation are Employing Communication Tactics in the Wake of September 11th," Iowa Journal of Communication: Vol. 35: No. 1, Article 11.
Available at: https://scholarworks.uni.edu/ijc/vol35/iss1/11

Copyright

©2003 Iowa Communication Association