"Virtual Pet Ate My Homework" by Mark D. Jones
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Abstract

The Virtual Pet Are My Homework contains an examination of the social and psychological relationships developed by early-adolescent and pre-adolescent children around the miniature electronic devices known as tomagotchis, or virtual pets. Two sets of children, one older and one younger, were interviewed in focus group settings. The interview protocol made use of prior research on social-psychological relationships with television and computers, and employed the results of these studies as sensitizing concepts. Though the number of subjects interviewed was small, it was observed that the children cognitively differentiated between the devices and the pets represented on the device screen. Further, uses and gratifications of the devices were found to center primarily on strengthening social bonds among older participants, while younger children related directly to the virtual pets themselves.

Journal Title

Iowa Journal of Communication

Volume

31

Issue

2

First Page

16

Last Page

29

Language

en

File Format

application/pdf

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