Abstract
The cover of the November 1968 issue of Psychology Today illustrates a political candidate standing on the rear platform of a whistle-stop train. The scene appears to depict a dilemma in the political arena today. On the candidate's right is a mother lifting her baby for the politician to kiss; on his left a television camera is held up to him. Actually the contemporary candidate is faced with no conflict of decision. He swiftly moves to plant his image on the video camera.
This situation makes it apparent that the popularity of television has done more than reduce the ticket sales of the movie houses. The first significant use of this medium was in 1952 with the election of Dwight D. Eisenhower and its use has continued to crescendo to the 1968 election of Richard M. Nixon. President Nixon put more dollars into television than any other phase of his campaign and topped all previous expenditures of presidential candidates.
Journal Title
Iowa Journal of Speech
Volume
3
Issue
1
First Page
41
Last Page
65
Language
en
File Format
application/pdf
Recommended Citation
Laws, Ruth J.
(1972)
"How Do You Tell the Good Guys from the Bad Guys,"
Iowa Journal of Communication: Vol. 3:
No.
1, Article 6.
Available at:
https://scholarworks.uni.edu/ijc/vol3/iss1/6
Copyright
©1972 Iowa Communication Association
