Honors Program Theses

Award/Availability

Honors Program Thesis (UNI Access Only)

First Advisor

Steven Carignan

Abstract

This research analyzes the stadium environment and in-game efforts that can help dictate stadium atmosphere and fan engagement, regardless of the team’s winning or losing record. Specifically targeting University of Northern Iowa (UNI) Athletics men’s and women’s basketball, surveys were sent out to gauge the perceived value of different promotions, interactions, and cultivated experiences to enhance the fan experience. From these surveys, it was noted that the most important areas for fan engagement were quality and consistency of the video board, more high quality free merchandise for fans, more emphasis on creating personal connection with the players and coaches, and increasing the recognizability of specific traditions at UNI Athletics. From these survey results, specific areas of the in-game experience were adjusted during the season to accommodate fan priorities, resulting in an increase in overall satisfaction in fan experience. Overall, the success or failure plays a role in the fan experience and stadium atmosphere, but student section engagement and desirable promotions are valued at a higher level than the game itself.

Year of Submission

2024

Department

Department of Communication and Media

University Honors Designation

A thesis submitted in partial fulfillment of the requirements for the designation University Honors

Date Original

5-2024

Object Description

1 PDF (43 pages)

Language

en

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