Honors Program Theses


Open Access Honors Program Thesis

First Advisor

C. Scott Peters


This study explores the media's coverage of political campaigns focusing particularly on the differences in the amount of issue coverage used by different media outlets. By analyzing the transcripts of five media outlets (The New York Times, the NBC Nightly News, The O'Reilly Factor, The Rachel Maddow Show, and Anderson Cooper 360) I was able to compare and contrast the differences in types of media coverage as well as explore the reasons for those differences. I ran an independent samples T-test in order to find any statistical significance in the data. My study found that there were significant differences among the media outlets in the type of coverage each had. Some of the correlations to those differences were partisanship, length of story, percentage of political stories, and the type and length of the references or sound bites within the story.

Year of Submission



Department of Political Science

University Honors Designation

A thesis submitted in partial fulfillment of the requirements for the designation University Honors


If you are the rightful copyright holder of this thesis and wish to have it removed from the Open Access Collection, please submit a request to scholarworks@uni.edu and include clear identification of the work, preferably with URL.

Date Original


Object Description

1 PDF file (55 pages)



File Format