Honors Program Theses


Open Access Honors Program Thesis

First Advisor

Michael Klassen


The upcoming generations of graduating college students are those that grew up on technology, witnessed the launch of Face book, and posted the first Y ouTube videos. These young adults are engaged in social media each and every day, but when it comes to removing themselves from their on-line social networks and becoming involved in their local community or even on-campus, they tend to be rather apathetic. As these students become local leaders and community members, their involvement will be critical to community growth, development, and enrichment. It is best that students cultivate the mentality and skills needed to fulfill their civic responsibilities before they shed their cap and gown and enter the "real world." With growing attention towards marketing through social media outlets, there is reason to believe that these tools could help move students from their virtual communities into their physical communities. Thus, the following hypothesis was tested.

Year of Submission



Department of Marketing and Entrepreneurship

University Honors Designation

A thesis submitted in partial fulfillment of the requirements for the designation University Honors


If you are the rightful copyright holder of this thesis and wish to have it removed from the Open Access Collection, please submit a request to scholarworks@uni.edu and include clear identification of the work, preferably with URL.

Date Original


Object Description

1 PDF file (39 pages)