Open Access Honors Program Thesis
In modern America, consumerism has encouraged people to seek happiness through constantly expansion of their material standard of living. Consumerism has led to a growth of status consumption and .want-creation, both of which increase consumption without contributing to happiness. Adam Smith observed that lasting happiness is found in tranquility as opposed to consumption. In their quest for more consumption, people have forgotten about the three virtues Smith observed that best provide for a tranquil lifestyle and overall social well-being. Applying the virtues to modern society may decrease overall consumption but will lead to a more satisfied life.
Year of Submission
Department of Economics
University Honors Designation
A thesis submitted in partial fulfillment of the requirements for the designation University Honors
1 PDF file (18 pages)
©2008 Michael Busch
Busch, Michael, "Adam Smith and Consumerism's Role in Happiness: Modern Society Reexamined" (2008). Honors Program Theses. 824.