Honors Program Theses

Award/Availability

Open Access Honors Program Thesis

First Advisor

Jessica Moon

Abstract

Where is the apparel industry headed? The need for retailers to diversify and understand current consumer needs will be the focus for survival as we move through the information age. T echnology has and will continue to push the market into new ideas that allow niche retailers to stay slightly ahead of the game. Software to meet apparel consumer needs may be the answer for high end retailers. These retailers have an opportunity to embrace the consumers' internal problems by affirming that problems such as anxiety, obesity and depression exist. Software could help reach not only the consumer's money, but their humanity by creating an honest inviting environment. Should this proposed software be researched and developed further?

Year of Submission

2005

Department

Department of Marketing and Entrepreneurship

University Honors Designation

A thesis submitted in partial fulfillment of the requirements for the designation University Honors

Comments

If you are the rightful copyright holder of this thesis and wish to have it removed from the Open Access Collection, please submit a request to scholarworks@uni.edu and include clear identification of the work, preferably with URL.

Date Original

5-2005

Object Description

1 PDF file (1 volume)

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