Open Access Honors Program Thesis
Interpersonal attraction; Sales--Psychological aspects; Sales personnel--Psychology;
The purpose of this study was to determine if more attractive females—as compared to less attractive females—received better customer service in terms of time it took the salesperson to interact with the customer. The hypothesis was not supported; in fact, just the opposing outcome occurred. Less attractive females were served more promptly than attractive females. The study was performed in a mid-size city in the Midwest.
Date of Award
Department of Marketing
University Honors Designation
A thesis submitted in partial fulfillment of the requirements for the designation University Honors
31 p. : ill.
© 2010 Emily Anne Prinsen
Prinsen, Emily Anne, "Implications of physical attractiveness on time allocations from salesperson to customer" (2010). Honors Program Theses. 35.