Open Access Honors Program Thesis
Matthew Wilson, Advisor
Marketing; Social media;
With social media continuing to play an integral role in our daily lives, being a marketing major and interning for a digital marketing agency, I have real world experience with social media marketing and have expanded on that knowledge through thesis research. There are three main accomplishments I plan to take away from the thesis after completion. The first is to incorporate the social media marketing knowledge I have developed through this process into my future career. Secondly, providing this information and data for readers is important, as social media continues to evolve and become more prevalent in the business world. The final accomplishment to take away is to help separate myself from job competition in a competitive industry. Showcasing a thesis on my portfolio will be a beneficial project to show employers.
Year of Submission
Department of Marketing
University Honors Designation
A thesis submitted in partial fulfillment of the requirements for the designation University Honors
1 PDF file (28 pages)
©2018 Ryan Doser
Doser, Ryan Steven, "The rise of social media marketing: How an entire industry has transformed" (2018). Honors Program Theses. 313.