Honors Program Theses


Open Access Honors Program Thesis

First Advisor

Matthew Bunker


Consumers' preferences; Hospitals--Marketing;


As the health care industry becomes increasingly consumer-driven, it is crucial for hospitals to understand the considerations involved in their patients’ choice of health care institution. The purpose of this study was to determine the factors which most heavily influence consumers’ choice of hospital, as well as to make recommendations to health care marketers based upon the conclusions reached. This study also hoped to provide beneficial insights to public policy makers who desire to give consumers more control in the health care decision-making process. Very little research has been performed in recent years as to consumers’ choice of hospital decision process. As such, the significance of this study is not only that it produces findings which support decades-old conclusions, but that it also provides insights which are not presently in the literature.

Year of Submission



Department of Marketing

University Honors Designation

A thesis submitted in partial fulfillment of the requirements for the designation University Honors

Date Original


Object Description

1 PDF file (32 pages)