Graduate Research Papers


Open Access Graduate Research Paper


Student retention and attrition have been familiar topics in institutions of higher education for years. Thirty percent of entering freshmen left their original institution during the first year, another twenty percent left during the second year, and twenty percent left during the third year, resulting in a cumulative attrition rate of sixty percent over four years (Odutola, 1981). Researchers have indicated that forty percent of all freshmen would not graduate {Odutola, 1981). Because of the decline in enrollment, institutions of higher education must produce new marketing strategies to attract new students. The new strategies may be helpful in alleviating a high attrition rate.

Year of Submission


Degree Name

Master of Arts in Education


Department of Educational Administration and Counseling

First Advisor

Jack F. Kimball


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