Faculty Publications

Boycotts, Buycotts and Political Consumerism in America

Document Type

Article

Keywords

Boycotts, Buycotts, Expressive partisanship, Instrumental partisanship, Partisan identity

Journal/Book/Conference Title

Research and Politics

Volume

4

Issue

4

Abstract

Anecdotal and experimental evidence suggests that at least some consumers change their purchasing behavior in response to the values, reputations, and political activity of corporations. Using two nationally-representative surveys and a third survey of registered voters, we find Americans’ engagement in boycotts and/or buycotts for political or social reasons to be widespread. Social media activity, political knowledge, ideological intensity, and an interest in politics are significantly associated with political-consumer behavior. Among partisans, we find both instrumental and expressive partisanship to be significant predictors of political consumerism.

Department

Department of Political Science

Original Publication Date

10-1-2017

DOI of published version

10.1177/2053168017738632

Link to Full Text

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