Faculty Publications
Document Type
Conference
Keywords
Curriculum Development; Curriculum Evaluation; Departments; Faculty College Relationship
Abstract
This paper reviews the historical experience of a new public relations program housed in a speech communication department (rather than in a journalism department; which is traditional); discusses some of the internal and external struggles experienced in the implementation and administration of the program; and reports on the placement of its graduates. The program; at the University of Northern Iowa's (UNI) department of Communication and Theatre Arts; was implemented in 1978 after five years of planning. The program received support from the administration but faced problems because of its phenomenal growth. The paper describes this support and a number of attempted solutions to the problems of growth. Surveys of alumni indicate UNI's communication-based public relations degree program satisfies the felt need among students and is successful in preparing students for the marketplace. (Appendixes include degree requirements and admission requirements.) (RS)
Department
Department of Communication and Theatre Arts
Original Publication Date
1988
Object Description
1 PDF file (23 pages)
Repository
UNI ScholarWorks, Rod Library, University of Northern Iowa
Copyright
©1988 Jon Hall and Pamela Edwards
Language
en
File Format
application/pdf
Recommended Citation
Hall, Jon and Edwards, Pamela, "The Maturation of Public Relations Degree Programs--Ten Years in Retrospect: Struggles; Experiences and Analyses of a Communication-Based PR Program." (1988). Faculty Publications. 5700.
https://scholarworks.uni.edu/facpub/5700
Comments
ERIC Document - ED299598 found in the ERIC Database