Computer Applications in Marketing: An Annotated Bibliography of Computer Software

Authors

Jim Burrow, University of Northern Iowa
Faye Schwamman

Comments

ERIC Document - ED278852 found in the ERIC Database

Document Type

Bibliography

Keywords

Advertising; Annotated Bibliographies; Business Administration; Business Education

Abstract

This bibliography contains annotations of 95 items of educational and business software with applications in seven marketing and business functions. The annotations; which appear in alphabetical order by title; provide this information: category (related application); title; date; source and price; equipment; supplementary materials; description (content review; evaluation of educational complexity and quality); use level; and length. The marketing and business functions by which the software is categorized are: product development; pricing/finance; promotion; distribution; operating; management/decision making; and business basics. A contents index enables users to locate the relevant entries for each category. Software is suitable for secondary and postsecondary marketing education. (YLB)

Department

Department of Social Work

Original Publication Date

1986

Object Description

1 PDF file (99 pages)

Repository

UNI ScholarWorks, Rod Library, University of Northern Iowa

Copyright

©1986 Jim Burrow and Faye Schwamman

Language

en

File Format

application/pdf

Recommended Citation

Burrow, Jim and Schwamman, Faye, "Computer Applications in Marketing: An Annotated Bibliography of Computer Software" (1986). Faculty Publications. 5578.
https://scholarworks.uni.edu/facpub/5578