A randomized experiment evaluating survey mode effects for video interviewing
Political Science Research and Methods
Rising costs and challenges of in-person interviewing have prompted major surveys to consider moving online and conducting live web-based video interviews. In this paper, we evaluate video mode effects using a two-wave experimental design in which respondents were randomized to either an interviewer-administered video or interviewer-administered in-person survey wave after completing a self-administered online survey wave. This design permits testing of both within- and between-subject differences across survey modes. Our findings suggest that video interviewing is more comparable to in-person interviewing than online interviewing across multiple measures of satisficing, social desirability, and respondent satisfaction.
Center for Social & Behavioral Research
Original Publication Date
DOI of published version
Endres, Kyle; Hillygus, D. Sunshine; Debell, Matthew; and Iyengar, Shanto, "A randomized experiment evaluating survey mode effects for video interviewing" (2023). Faculty Publications. 5396.