Faculty Publications

A Randomized Experiment Evaluating Survey Mode Effects For Video Interviewing

Document Type

Article

Keywords

Survey methodology

Journal/Book/Conference Title

Political Science Research and Methods

Volume

11

Issue

1

First Page

144

Last Page

159

Abstract

Rising costs and challenges of in-person interviewing have prompted major surveys to consider moving online and conducting live web-based video interviews. In this paper, we evaluate video mode effects using a two-wave experimental design in which respondents were randomized to either an interviewer-administered video or interviewer-administered in-person survey wave after completing a self-administered online survey wave. This design permits testing of both within- and between-subject differences across survey modes. Our findings suggest that video interviewing is more comparable to in-person interviewing than online interviewing across multiple measures of satisficing, social desirability, and respondent satisfaction.

Department

Center for Social & Behavioral Research

Original Publication Date

1-1-2023

DOI of published version

10.1017/psrm.2022.30

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