A Randomized Experiment Evaluating Survey Mode Effects For Video Interviewing

Authors

Kyle Endres, University of Northern IowaFollow
D. Sunshine Hillygus, Duke University
Matthew Debell, Stanford University
Shanto Iyengar, Stanford University

Document Type

Article

Keywords

Survey methodology

Journal/Book/Conference Title

Political Science Research and Methods

Volume

11

Issue

1

First Page

144

Last Page

159

Abstract

Rising costs and challenges of in-person interviewing have prompted major surveys to consider moving online and conducting live web-based video interviews. In this paper, we evaluate video mode effects using a two-wave experimental design in which respondents were randomized to either an interviewer-administered video or interviewer-administered in-person survey wave after completing a self-administered online survey wave. This design permits testing of both within- and between-subject differences across survey modes. Our findings suggest that video interviewing is more comparable to in-person interviewing than online interviewing across multiple measures of satisficing, social desirability, and respondent satisfaction.

Department

Center for Social & Behavioral Research

Original Publication Date

1-1-2023

DOI of published version

10.1017/psrm.2022.30

Recommended Citation

Endres, Kyle; Hillygus, D. Sunshine; Debell, Matthew; and Iyengar, Shanto, "A Randomized Experiment Evaluating Survey Mode Effects For Video Interviewing" (2023). Faculty Publications. 5396.
https://scholarworks.uni.edu/facpub/5396