Faculty Publications

Ethical Obligations Of Public Relations In An Era Of Globalisation

Document Type

Article

Keywords

Corporate social responsibility, Ethics, Globalisation, Professionalism, Public relations

Journal/Book/Conference Title

Journal of Communication Management

Volume

8

Issue

1

First Page

29

Last Page

40

Abstract

Two sets of questions animate this discussion: (1) What is corporate social responsibility? Why is it desirable? How can it be assessed? (2) Why should public relations practitioners be interested in corporate social responsibility? Can public relations do to promote corporate social responsibility globally? Drawing on a variety of literature, the authors argue that corporations out of their own self-interest must embrace a global approach in fulfilling their social responsibility and that public relations professionals have an obligation to carry out that responsibility by recognising in their practices that the most important “corporate” stakeholder is society itself. © 2003, Emerald Group Publishing Limited

Department

Department of Communication Studies

Original Publication Date

1-1-2004

DOI of published version

10.1108/13632540410807529

Link to Full Text

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