Faculty Publications

Who We Are And What We Do, 2008

Document Type

Article

Keywords

Association for Business Communication, Discipline, Strategic planning

Journal/Book/Conference Title

Journal of Business Communication

Volume

46

Issue

2

First Page

262

Last Page

274

Abstract

A recent survey of some Association for Business Communication members highlights changes in the organization's focus over the past 40 years. Members continue to highly value pedagogical relevance, but the Association for Business Communication clearly attracts research-active academics, suggesting potential directions for the organization. © 2009 by the Association for Business Communication.

Department

Department of Management

Original Publication Date

4-1-2009

DOI of published version

10.1177/0021943608328080

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