The Role And Ethics Of Community-Building For Consumer Products And Services: With Some Recommendations For New-Marketplace Economies In Emerging Democracies

Authors

Dean Kruckeberg, University of Northern IowaFollow
Kenneth Starck, Zayed University
Marina Vujnovic, University of IowaFollow

Document Type

Article

Journal/Book/Conference Title

Public Relations Theory II

First Page

429

Last Page

439

Department

Department of Communication Studies

Original Publication Date

8-27-2010

Recommended Citation

Kruckeberg, Dean; Starck, Kenneth; and Vujnovic, Marina, "The Role And Ethics Of Community-Building For Consumer Products And Services: With Some Recommendations For New-Marketplace Economies In Emerging Democracies" (2010). Faculty Publications. 2071.
https://scholarworks.uni.edu/facpub/2071