Faculty Publications

Consumer Ethics: An Investigation Of The Ethical Beliefs Of Elderly Consumers

Document Type

Article

Journal/Book/Conference Title

Citation Classics from The Journal of Business Ethics: Celebrating the First Thirty Years of Publication

First Page

447

Last Page

461

Abstract

Business and especially marketing ethics have come to the forefront in recent years. While consumers have been surveyed regarding their perceptions of ethical business and marketing practices, research has been minimal with regard to their perceptions of ethical consumer practices. In addition, few studies have examined the ethical beliefs of elderly consumers even though they are an important and rapidly growing segment. This research investigates the relationship between Machiavellianism, ethical ideology and ethical beliefs for elderly consumers. The results indicate that elderly consumers, while generally being more ethical than younger consumers, are diverse in their ethical beliefs.

Department

Department of Marketing

Original Publication Date

1-1-2013

DOI of published version

10.1007/978-94-007-4126-3_22

Link to Full Text

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